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Your Business
Launch
Launch
Before It Lands!
Clean Up Your
Social Media
Step
1
Photo
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Update your profile picture to a close up picture of only you so we can see your beautiful face (avoid group photos, pets, sunsets, etc).
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Update your about me with an I help statement.
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1) Who do you "help"? In other words, define what kind of person you are looking for. Be specific. If you help moms be specific and state it, I help (single moms, stay at home moms, busy moms, divorced moms, pregnant moms, moms with multiples...)
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2) What do you help them do? This is a result statement i.e. lose weight, have more energy, find balance, eat healthier, manage stress, work from home, get in shape, etc.
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3) This is most important....How do you help them (what are you going to provide)? i.e. weight loss tips and tricks, daily strategies for creating work/life balance, mindset hacks, quick recipes, exercise you can do at your desk, simple strategies for healthier lifestyle, etc.
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Step
2
Settings
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Check to make sure your settings are set to public for both your posts and comments.
Step
3
Posts
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Showing up as yourself on your social media page allows your “followers” to know, like, and trust you. This is what turns followers into paying customers. People love to buy from people they feel that they know and trust. The more you post on social media, the more your posts will show up in the feed. Social media is one of the best places to market your business online, gain a loyal following, and build a community that supports your business and your values.
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Instructions:
Check out the archive of sample social media posts. Feel free to use them or make up your own.
Step
4
Start Conversations
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Your updated profile picture is a way to start conversations because it creates engagement. Engagement is when people like, comment, share or view your post. The more engagement a post gets the more people will see it. What you want to do next is “engage back” or “chat back” (not just “like” their comment) with everyone who comments on your new photo.
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Then, get ready to practice “the pivot” by taking the conversation over to messenger or to DM’s. After chatting back to their comment, send a PM/DM and say something like - Hey thanks for commenting on my new profile picture 🤩. It was great to see your name pop up. How have you been?
Launching Your Business On Social Media
I did a thing!
Announcing that you did a thing!
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Take a selfie and post, "I did a thing. Stay tuned for juicy details!"
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What you want to tell them about "the thing": Why did you make this life changing decision? What was the problem you were facing? What was the factor or the crossroad you came to that made you decide to join and start a business? Why are you excited? What are you hoping to accomplish/ achieve (this could be very simple i.e. earn extra cash, make my car payment, build a business from home, be with your kids, put funds into a vacation account, get healthy, lose weight, etc.)?
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How do you share this story? You can create a series of posts, you can go live, you can make a video and post it. Some people do an "I did a thing" post and announce that they are going live or posting a video later in the day that will give them the juicy details.
Tip #2: Expose and Enroll
Expose people to a problem they might be experiencing, let them know that you have a solution by sharing a story or testimonial. Ask them to comment, like, reach out to you, etc.
Tip #3: Create Engagement vs Selling
The Curiosity Post: Your goal in your posts is to peak interest, get someone to raise their hand, ask questions, request more information - Posts aren't intended to SELL.
Tip #4: Always Speak to What Something Does
Avoid talking about ingredients, diagnosing problems, comparisons to other products - instead share stories / testimonials.
Here are some sample social media posts!
